It’s a good word to describe Ivanka Trump’s recent clothing line sales.
Do you remember when all the lefties were trying to boycott stores that sold her brand?
First was Nordstrom. Then came others.
President Trump famously tweeted in support of his daughter.
And now it looks like the majority of America loves Ivanka as well.
So much for the boycott losers!
News out today is that Ivanka’s line is “booming” even admist cowards like Nordstrom dropping her line.
Here are all the juicy details, from the BBC:
Ivanka Trump’s brand is booming, says the fashion firm, as one estimate says sales have jumped five-fold.
Abigail Klem, president of the US first daughter’s eponymous clothing line, says it has seen “some of the best performing weeks” in its history.
The reported sales surge comes amid an ongoing boycott targeting business interests of the fashion entrepreneur’s father, President Donald Trump.
Last month several retailers dropped Ms Trump’s label, citing falling sales.
In an interview with fashion magazine Refinery29, Ms Klem declined to cite specific sales figures, but research by a market analytics firm seems to support the claim.
According to Lyst, a London-based e-commerce website which tracks clothing retail, sales of Ivanka Trump products rocketed in February.
It says sales increased 346% from January to February this year and 557%, compared with average orders last year.
“To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us,” says Lyst’s US spokesperson Sarah Tanner.
You can read the full article here: http://www.bbc.com/news/world-us-canada-39210862