The NFL’s fans (or former fans) spoke out again this week, making a Thursday Night Football broadcast on Thanksgiving 10% less popular than it was last year.
A game between the Washington Redskins and the New York Giants saw the ratings plunge into single-digits, with 9.7 percent.
That’s 10% less than what Thanksgiving football earned on NBC last season.
Oliver Vernon, a player for New York, protested the flag by kneeling during the national anthem…exactly the kind of behavior that has the ratings tanking in the first place. Trump responded on Twitter:
More from Deadline:
First of all, hope everyone had a great Thanksgiving and secondly, what was going on with the Washington Redskins and the New York Giants last night?
Yes, the DC team ended up beating the Giants 20-10 but that was a terrible game on Thursday Night Football.
A game that saw more national anthem protests as Giants defensive end Oliver Vernon took a knee during the Star Spangled Banner.
Otherwise, were it not for some worthy moves by the Redskins’ QB Kirk Cousins, there wouldn’t have been a lot to see from NBC and the NFL on the holiday night.
Which is why, with a 9.7 result in metered market ratings, last night’s TNF was down 10% from last year’s Thanksgiving NFL match-up on the Comcast-owned net.
However, week-to-week, the TNF of Thanksgiving 2017 stayed pretty steady with the November 16 TNF with a slight 3% bop up in MM ratings.
If there’s one thing the NFL community likes as much as protesting the flag, it’s money, so it will be interesting to see how things play out as The Shield continues to lose advertising dollars.